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At a glance - Deutsche Messe

EinbettenHerunterladen
At a glance
Where
Hannover Exhibition Center
Conference Hall (Hall 8)
GPS destination:
Hermesallee, 30521 Hannover
Deutsche Messe
Messegelände
30521 Hannover
Germany
CeBIT
Global Conferences –
Program
Tel. +49 511 89-0
Fax +49 511 89-32626
info@messe.de
www.messe.de
Tickets
Ticket Sale in Conference Hall 8 or/and at
www.cebit.de/en/get-tickets/
Partner
16 – 20 March 2015
www.cebit.de/en/cgc
#CGC15
Conference language
English & German
(simultaneous translation at Center Stage)
Sponsored by
Conference Hall 8
Day 5:
15
rch 20
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M
0
2
Contact
If you need to contact the CeBIT Global Conferences team,
please go the registration counter or drop us a line at
cgc@messe.de.
Eingang
Entrance
Presse-Centrum
Press Center
CeBIT Executive Club
(Halle/Hall 8)
Informations-Centrum
Information Center
NORD/LB forum
CeBIT Global Conferences
(Halle/Hall 8)
Convention Center
Haus der Nationen
House of Nations
Aussteller Service Center
Exhibitor Service Center
Central Chinese
Pavilion (Halle/Hall 6)
03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150306
GB Printed in Germany 03/2015 ▪ Subject to change
Strategies
for the
digital world.
d!conomy
ROCK THE BLOG
The blogging conference
Global Forum for Blogging Professionals
Discover Art on the CGC
CGC Online
Meet Albrecht Klink here in Conference Hall 8 – one of the
foremost sculptors in Germany.
CeBIT App
iOS Store
This special display will be held within the CeBIT Global
Conferences on 20th March 2015.
Get the up-to date agenda and background information on
speakers and sessions.
For deeper knowledge about the topic blogging as well as for
maintaining a different visual angle of the confusing content
marketing sphere, #RTB15 is the right place to go.
fb.com/cebit.global.conferences
@cgc_keynote #cgc15
What is it that drives bloggers and why is their content so
important and authentic? What can companies gain from the
experience of successful bloggers?
And how is a cooperation between bloggers and companies
working?
Connect with Spotbird
www.albrecht-klink.de
Sponsored by
Guided Tours
Join our Guided Tours and explore
the CeBIT show!
Time:
Each tour takes place twice daily,
at 10 a.m. and 2 p.m.
Tour length: Around two hours
Starting point: Information Center (IC),
in the middle of the showground
Tour themes:
1. d!conomy: The Digital Transformation
2. Cloud - Everything as a Service
3. Enterprise Communications
4. Enterprise Mobility
5. Future Trends
20 March 2015 www.rock-the-blog.com #RTB15
Android Play Store
Share opinions, get inspired or find an audience for your
ideas. Participate registration free or get connected with
other attendees by signing onto your LinkedIn account.
cebit.spotbird.net
Wi-Fi
Password:
Network Name:
cebit032015
cgccec2015
If you need any help, please go to the registration counter.
#CGCRADIO
100 %
www.cebit.de/en/guidedtours
See you next year from 14 – 18 March 2016 at
CeBIT Global Conferences. Stay tuned
&
www.neuwaerts.fm/en/cgcradio/
nwfm_CGCRADIO_Banner_Printfassung_105x55.indd 1
10.03.15 09:04
Center Stage
Expert Stage
Open Stage
ROCK THE BLOG – #RTB 15
ROCK THE BLOG – #RTB 15
ROCK THE BLOG – #RTB 15
9:00
Registration opens
9:00
Registration opens
9:00
Registration opens
10:00 – 10:15
Welcome
10:30 – 11:00
OPENING KEYNOTE @Center Stage
10:30 – 11:00
OPENING KEYNOTE @Center Stage
10:15 – 10:30
OPENING KEYNOTE
Neal Schaffer, Author and Social Business
Expert, Maximize Your Social
11:00 – 11:45
11:00 – 11:30
10:30 – 11:00
“Dos and Don’ts im Content-Marketing”
Klaus Eck, PR-Blogger und CEO, Eck-Consulting Group
„Von der Kinderkrankenschwester zur
Dauerreisenden – Wie ein Blog mein Leben
verändert hat“
Carina Herrmann, Author and Blogger, pinkcompass.de
11:30 – 12:00
11:00 – 11:45
Corporate Blogs – eine Diskussion
■ Klaus Eck, PR-Blogger und CEO, Eck-Consulting Group (Moderation)
■ Sandra Coy, Chief Editor Corporate Communications, Tchibo
■ Benjamin Wittkamp, Author of RITTER SPORT Blog and Social
Media Team Leader, elbkind
■ Uwe Knaus, Manager Corporate Social Media, Daimler
„CeBIT 2015 Media Wrap-up“
■ Oliver Frese, Mitglied des Vorstandes,
Deutsche Messe
■ Prof. Dieter Kempf, Präsident, BITKOM
■ Jan Geldmacher, CEO, Vodafone Global Enterprise
■ Gong Xiaofeng, Director General, Center for International
Economic and Technological Cooperation of MIIT/Executive Vice
Chairman, CCPIT Electronics and Information Industry Sub-council
■ Hartwig von Saß, Pressesprecher CeBIT, Deutsche Messe
„More than words: Mut zum Content Mix“
Barbara Ward, Blogger, Author and Lecturer, barbaraward.de
12:00 – 12:30
„Instagram: Mehr als nur Bilder posten“
■ Rebecca Heigl, Instagrammer @ dyedblondpony
■ Dr. Steven Zielke (Moderation), CEO, Blappsta
12:30 – 01:00
„Think mobile – Neue Chancen für Corporates und Blogger“
Dr. Steven Zielke, CEO, Blappsta
01:00 – 01:30
„Kunden finden und binden: Besser Bier oder Blog?“
Meike Leopold, Blogger and Expert for PR and Digital
Communication, starttalking.de
01:30 – 02:00
„Die Berliner Digitalwirtschaft im Metablog – wie IT-Unternehmen
ihren Standort und ihre Leistungen bewerben“
Franziska Berge, Owner, Index Agentur für strategische
Öffentlichkeitsarbeit und Werbung
02:00 – 03:00
„ClueCamp by Mynewsdesk: Influenca relations“
■ Tabea Jost, Director Marketing & Communications,
Mynewsdesk (Moderation)
■ Anna-Lena Müller, Communications Manager Digital
Tranformation and Cloud, Microsoft Deutschland
■ Mike Schnoor, Communications Consultant, DigiBuzz
■ Enno Schummers, Manager Content Marketing, arvato
■ Curt Simon Harlinghausen, CEO, AKOM360
■ Sven Wiesner, Shareholder, beebop media
03:00 – 03:30
„Vom Blog zum Netzwerk“
Marco Junk, Editor, vergabeblog.de
03:30 – 04:15
„Zwischen Authentizität und Geld verdienen – wie viel Marke kann
ein Blog vertragen?“
■ Martina Rohr (Moderation), Senior Innovation Manager,
Vizeum Deutschland
■ Meike Henkenjohann, Social Media Consultant, Isobar Germany
■ Annalena Domke, PR Manager, Leotainment
04:15 – 04:25
Closing
11:45 – 12:30
Quality Content
■ Richard Gutjahr, Journalist & Blooger (Moderator)
■ Sascha Pallenberg, Techblogger
■ Matthias Schrader, Corporate Social Media & Digital Life
Communications, CURVED
12:30 – 01:00
“The Internet Is People”
Jonathan Mann, New Yorker Singer & Songwriter
01:00 – 02:00
Lunch & Networking Break
02:00 – 02:45
“Modern Mediators of Knowledge and Values”
Ibrahim Evsan, Social Media Expert & Blogger
02:45 – 03:15
„Blogging & Recht“
Nina Diercks, German Attorney at Law, Dirks & Diercks
Rechtsanwälte
03:15 – 03:45
„Beruf statt Hobby: Blogger als selbstbestimmte Publizisten“
Karsten Lohmeyer, Founder & Blogger, lousypennies.de
03:45 – 04:15
“Blogwalk.de: The first Insights”
Michael Heise, Chief of Games and Product Innovation,
RTL Interactive GmbH
04:15 – 04:45
04:45 – 05:00
„Die Evolution des (Mode-)Bloggens in Deutschland“
Jessica Weiß, Founder & Fashion Blogger, Journelles.de
11:45 – 12:15
12:15 – 01:00
„Wie macht man Mitarbeiter zu Bloggern?“
■ Pia Stender, Online Communication Employer Branding &
Recruiting, Continental
■ Heike Gehring, Corporate Digital Communications Manager,
MANN+HUMMEL
■ Stefan Pfeiffer, Journalist and Marketing Lead Social Business
Europe, IBM
■ Christian Buggisch, Leiter Corporate Publishing bei DATEV
■ Gunnar Sohn (Moderation), Journalist and Editor, The European
01:00 – 01:30
„Wie Du mit Deinem Blog Produkte und Dienstleistungen verkaufst“
Vladislav Melnik, Founder and Author, affenblog.de
01:30 – 02:00
„8 Gründe, warum Ihre Bloggerkampagne floppt“
Mel Buml, Food- and Lifestyle-Blogger, gourmetguerilla.de
02:00 – 02:45
„Warum zuhören und miteinander reden auch im Bereich Blogger
Relations so entscheidend sind.“
■ Anne Höweler, Managing Director, Cover PR
■ Masha Sedgwick, Fashion-Blogger, masha-sedgwick.com
02:45 – 03:15
„Hallo, wir sind neu! Aus dem Vodafone Blog wird Featured!“
■ Magnus Kleditzsch, Social Media Manager, Vodafone
■ Marc Nierhoff, Senior Marketing Manager – Social Media
Strategist, Vodafone Deutschland
03:15 – 03:45
„Ich kritisiere nicht, dass Blogger professionell werden, ich kritisiere
wie es passiert“
Sven Wiesner, Shareholder, beebop media
03:45 – 04:15
„Bonner Blogs oder: Wie ich lernte die Bundesstadt zu lieben“
Sascha Foerster, Blogger and Editor, bonnerblogs.de
04:15 – 04:25
Closing
Closing
Find the latest program at www.cebit.de/en/cgc
or in the CeBIT App (see details above)
„Blogger-Initiativen im Verlag – it’s only the beginning“
Gabriele Mühlen, Chief Editor, BurdaLife
Subject to change
Autor
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